LaSalle has been building and managing stock portfolios for over 30 years with a few simple rules. We always stay fully invested, not trying to jump into and out of stocks. Singular companies offer substantial information to investors and can be understood. A portfolio will hold between 15-20 companies with a holding period of 3-5 years. Company debt of no more than 50% and Value Line projected growth of a minimum of >10%. When income is needed, dividends greater than 4%. With these simple rules, management is easy and each of the companies can be understood providing emotional comfort in market downturns helps stay the course.
Reasons for Asset Diversification by using Stock Portfolios